The Astor Expedition was a grand, two-pronged mission, involving scores of men, that attempted to establish a worldwide trading network centered at present-day Astoria. Although the ambitious enterprise was ultimately doomed by the War of 1812, it left a lasting impact on Oregon history. Fort Astoria, the trading post constructed …
John Jacob Astor (1763-1848)
John Jacob Astor never visited Oregon or the Pacific Northwest, but his investment in the region’s fur trade in the early nineteenth century left an important legacy. In 1810, Astor sent two expeditions representing his Pacific Fur Company, one by sea and one by land, to establish a fur post at the mouth of the Columbia River. By spring 1811, the Tonquin had anchored in the Columbia River estuary, after a difficult passage over the river’s ocean bar, and Astor’s men had built a storehouse at Fort Astoria, the first American settlement in the Oregon Country and the foundation for Oregon’s oldest continually occupied non-indigenous community. The overland expedition, led by Wilson Price Hunt, arrived in February 1812.
Astor conceived the post as a terminus for a string of trading posts across western North America that would funnel furs for shipment to markets in China. Based at Fort Astoria, the Pacific Fur Company established several posts in the Columbia River Basin before the War of 1812 disrupted Astor’s grand plan. In the face of war in October 1813, the Pacific Fur Company sold Astoria to the North West Company. By terms of the Treaty of Ghent, which ended the war, Britain ended up with ownership of Astoria, which was renamed Fort George.
By 1821, Astor’s fur-trade embarcadero on the Columbia had become part of the sprawling Hudson’s Bay Company enterprise. Nonetheless, Fort Astoria signaled an American entrepreneurial and territorial interest in Oregon and added a minor argument for United States negotiators, who eventually succeeded in incorporating the Pacific Northwest into the nation by the Oregon Treaty of 1846 with Great Britain.
The Pacific Fur Company was but one of several fur-trading enterprises Astor created, including the American Fur Company, an economic powerhouse in the Missouri River trade during the 1820s and 1830s. In a letter to Meriwether Lewis in 1808, when Astor began planning his post on the Columbia, President Thomas Jefferson called Astor “a most excellent man . . . long engaged in the [fur] business & perfectly master of it.” According to historian James Ronda, he was “relentless in the pursuit of wealth” and a genius who “embraced business techniques far in advance of his contemporaries.”
Astor began his business career not long after his arrival in New York City, at age twenty-one, in 1784. Born in Waldorf in the German Palatinate into a middling family, he followed an elder brother to New York in pursuit of gain. He married Sarah Todd, from an established Dutch family, in 1785 and began a trading business, and his aggressive business style and ability to foresee trading opportunities led him to the fur trade. By the 1790s, his ability to manipulate trade relationships had brought success and wealth.
After being forced to abandon Astoria, Astor turned his attention to other investments, including real estate and the China trade, although he kept his interest in the fur trade through his American Fur Company, incorporated in 1808. His partners operated the Western Department of the American Fur Company into the upper Missouri River region. By 1834, he had pulled out of the fur business altogether and had sold the American Fur Company. He pursued real estate investments for the last decade and a half of his life. Astor died in 1848 with an estimated estate of $8 million (approximately $4 billion in 2016 dollars).
Ronda, James. Astoria & Empire. Lincoln: University of Nebraska Press, 1984.
Jackson, Donald, ed. Letters of the Lewis and Clark Expedition. Vol. 2. Urbana: University of Illinois Press, 1979.
Haeger, John D. “Business Strategy and Practice in the Early Republic: John Jacob Astor and the American Fur Trade.” Western Historical Quarterly (May 1988): 192-99.
This entry was last updated on March 8, 2019